Skills & Competencies for Retail Franchising Director

Retail Franchising Director job profile

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JOB SUMMARY for Retail Franchising Director

Directs and monitors national franchise growth and expansion.

JOB RESPONSIBILITIES for Retail Franchising Director

Works to ensure uniformity throughout contracts and agreements with franchise businesses. Serves as a liaison between franchises and company headquarters.

Retail Franchising Director SALARY RANGE

BASE 50%
$174,839
TOTAL 50%
$183,218
Job Level
M04
Job Code
EX05000121
Education/Degree
Bachelor's Degree
Reports To
Top Management

Retail Franchising Director Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Retail Franchising Director skill and competencie below to view definitions.
INDUSTRY COMPETENCIES JOB FAMILY COMPETENCIES CORE COMPETENCIES
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7 hard skills or competencies (industry competencies) for Retail Franchising Director

1 Industry Competency – Retail Industry
Proficiency Level -3
Skill definition-Applying comprehensive knowledge of retail principles, inventory management, pricing strategies, and consumer behavior to effectively manage and operate retail businesses.
Level 1 Behaviors
(General Familiarity)
Describes the application of upselling, cross-selling, and closing sales techniques in retail operations.
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Level 2 Behaviors
(Light Experience)
Conducts research on current and upcoming distribution channels tailored to a specific product category.
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Level 3 Behaviors
(Moderate Experience)
Analyzes consumer buying patterns and trends to predict product and service demands.
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Level 4 Behaviors
(Extensive Experience)
Creates and leverages KPIs to assess the effectiveness of retail sales strategies and promotional methods.
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Level 5 Behaviors
(Mastery)
Designs and executes customer segmentation and personalization techniques to deliver tailored marketing promotions.
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2 Industry Competency – Retail Strategy Management
Proficiency Level -2
Skill definition-Developing and implementing retail strategies, to support the strategic decisions and actions that effectively enhance the sales and growth of an organization.
Level 1 Behaviors
(General Familiarity)
Explains how managing retail strategy correctly can improve brand awareness and increase sales.
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Level 2 Behaviors
(Light Experience)
Documents insights of retail campaigns for strategists to manage and analyze.
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Level 3 Behaviors
(Moderate Experience)
Communicates the retail and promotional strategies to store staff to promote the correct visual merchandising.
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Level 4 Behaviors
(Extensive Experience)
Leverages online platforms to manage and improve our retail operations and optimize our online presence.
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Level 5 Behaviors
(Mastery)
Builds scalable and manageable retail strategies and platforms to compete with online giants.
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3 Retail Franchising Director - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Retail Franchising Director
Proficiency Level - 4
5 Competency for - Retail Franchising Director
Proficiency Level - 5

2 general skills or competencies (Job family competencies) for Retail Franchising Director

1 Job Family Competencies – Licensing Management
Proficiency Level -3
Skill definition-Ability to participate in and oversee the acquisition, tracking, compliance and optimization of licenses for various assets within our organization.
Level 1 Behaviors
(General Familiarity)
Describes the differences among various licensing types, such as open-source, commercial, and custom licenses.
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Level 2 Behaviors
(Light Experience)
Identifies potential compliance issues and report them to supervisors.
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Level 3 Behaviors
(Moderate Experience)
Audits and inspects the licensing guidelines and obligations to ensure our compliance is managed correctly.
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Level 4 Behaviors
(Extensive Experience)
Develops strategies for long-term license management, taking into account organizational growth and changes.
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Level 5 Behaviors
(Mastery)
Creates long-term strategies to promote licensing partnerships that will maximize our inventory and sales.
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2 Job Family Competencies – Brand Management
Proficiency Level -3
Skill definition-Strategizing and evaluating brands in terms of positioning and target customers to ensure products and services highlight the quality of the brand.
Level 1 Behaviors
(General Familiarity)
Discusses the fundamental elements of brand marketing.
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Level 2 Behaviors
(Light Experience)
Conducts research and analysis to identify brand positioning.
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Level 3 Behaviors
(Moderate Experience)
Collaborates with brand management to improve and bring awareness to a wider value and reputation.
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Level 4 Behaviors
(Extensive Experience)
Creates measurements and parameters to evaluate performance of brand marketing vs competitors.
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Level 5 Behaviors
(Mastery)
Conceptualizes and oversees the creation of brand management initiatives.
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3 Retail Franchising Director - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Retail Franchising Director
Proficiency Level - 4
5 Competency for - Retail Franchising Director
Proficiency Level - 5

11 soft skills or competencies (core competencies) for Retail Franchising Director

1 Core Competencies – Business Acumen
Proficiency Level -3
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Describes how our business makes money and our key business objectives.
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Level 2 Behaviors
(Light Experience)
Assists in designing business models and operating plans.
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Level 3 Behaviors
(Moderate Experience)
Analyses the business impact of demographic changes; suggests effective responses.
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Level 4 Behaviors
(Extensive Experience)
Consults on the selection and adjustment of the go-to-market strategy.
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Level 5 Behaviors
(Mastery)
Builds a mentoring model to ensure a continuous increase of business sense within our business.
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2 Core Competencies – Budgeting
Proficiency Level -3
Skill definition-Applying specific policies, tools and practices to plan and prepare projected revenues, expenses, cash flows, and capital expenditures.
Level 1 Behaviors
(General Familiarity)
Compiles a list of basic issues and risks for conducting our budget processes.
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Level 2 Behaviors
(Light Experience)
Applies established guidelines for conducting our budgeting processes.
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Level 3 Behaviors
(Moderate Experience)
Communicates budget objectives and plans to help identify financial trends and create budget forecasts.
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Level 4 Behaviors
(Extensive Experience)
Anticipates organizational income and expenses to make forecasts and develop budget plans.
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Level 5 Behaviors
(Mastery)
Adapts relevant industry trends on techniques in financial budgeting in our organization.
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3 Retail Franchising Director - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Retail Franchising Director
Proficiency Level - 4
5 Competency for - Retail Franchising Director
Proficiency Level - 5

Summary of Retail Franchising Director skills and competencies

There are 7 hard skills for Retail Franchising Director, Retail Industry, Retail Strategy Management, Retail Business Development, etc.
2 general skills for Retail Franchising Director, Licensing Management, Brand Management.
11 soft skills for Retail Franchising Director, Business Acumen, Budgeting, Planning and Organizing, etc.
While the list totals 20 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Retail Franchising Director, he or she needs to be skilled in Business Acumen, be skilled in Budgeting, and be skilled in Planning and Organizing.

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